Red Oak

Assisting with the launch of a new, premium hunting blind.

The Challenge

Red Oak Hunting Blinds is an emerging manufacturer of premium hunting blinds. Their 100% enclosed, ground-entry blind elevates stealth to new levels, offering hunters unparalleled shelter and the advantage of remaining concealed from their prey. Red Oak sought a brand identity that encapsulated their personality and resonated strongly with their target audience.

The Solution

Crafting a brand identity and messaging, coupled with a meticulously designed print brochure, armed them with the necessary materials to debut their latest blind at an outdoor trade show and initiate the expansion of their dealer network.

Impact

Aaron, from Red Oak, firmly believes that their new brand identity has been instrumental in fostering trust among their audience and captivating the interest of potential dealers.

Skills We Provided

Brand Discovery & Strategy

Brand Identity and Logo Design

Brand Style Guide

Introductory Brochure Design

Anticipating Launch
In anticipation of their product launch at the Midwest Sportsmen Classic, Red Oak recognized the necessity of establishing a brand identity to kickstart recognition and distinguish their innovative new product.

We initiated the brand design journey by conducting our customary strategy and discovery consultation. Engaging with the Red Oak team, we pinpointed their core audience, cemented their brand values, and identified their position within the market landscape, laying the foundation for their brand identity design.

Brand Identity Design
After our brand discovery phase, we began working on crafting a distinctive brand identity aimed at resonating with their ideal customer. Additionally, we developed an introductory brochure tailored for their tradeshow presentation.