Brand Identity and Website for an energetic Real Estate Investment Firm
BLVD is a Real Estate Investment & Advisory Startup in Long Beach, California, started by two friends, Nick and Tom who previously worked in a larger corporate firm. They were looking to combine their skills and strengths to form a new firm that broke out of the molds set by the large corporate agencies and conveyed their younger personality and approach to business, but also reflected their competence within the industry and the seriousness of their offer. They needed a brand designer who could assist them with their brand identity and website design to get them up and running.
Staying true to our strong focus on brand strategy and storytelling, we worked together with the BLVD team to understand their brand’s personality, their position within the market and their customer base.
We then brought their brand to life through the design of a vibrant visual identity including a logo and a strong, functioning website that communicated their offer and provided them with a place to list their real estate opportunities.
Brand Discovery & Strategy
Brand Identity Design
We started with a simple customized wordmark logo that exudes a bold, slightly industrial feel, communicating their young energetic culture and their focus on providing relationship driven service to their customers.
A bold yet simple color profile brings a level of warmth and vibrance, not expected among a lot of the larger more corporate companies within the space.
Both Tom and Nick appreciated the appeal of modern / industrial architecture and had an office space that incorporated beautiful touches such as exposed brick. We created a circular stamp/badge version of their logo to complement this aesthetic.
The website design needed to quickly convey to their customers the services that BLVD offered and give prominence to their property listings. The BLVD team also needed to be able to update the website themselves and add new real estate listings as they became available. We built a completely custom website, utilizing Webflow, that provided them with this functionality in a super easy to use platform.
To round out the project, we provided them with a simple brand style guide that provided them with the necessary information to continue applying their brand and maintain a consistent brand image.
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