Launching a New Bookkeeping Brand


The Challenge

As a new startup business, Daystar needed a brand that communicated their values and connected with their audience (small businesses that need bookkeeping services.)

The Solution

We started by listening to them and understanding their values and underlying mission. From there we collaborated with them to create a visual brand identity.

Their logo features a simple icon and a carefully crafted word mark. Their icon is inspired by bar graphs and is designed to create an abstract ā€œdā€. A fun little 2-in-1!

Skills We Provided

Brand Discovery & Strategy

Brand Identity & Logo Design


Selected Works

Dimple + SliceCrafting a brand identity that celebrates the awesomeness of pie!

Red Oak Hunting BlindsAssisting with the launch of a new, premium hunting blind.

Lancaster Chamber SingersCrafting a harmonious brand identity for a vocal ensemble.

Silverback AttachmentsDigging to new depths with a new brand identity.

Chickering PianosReimagining Chickering Pianos for the 21st Century

BLVDBrand Identity and Website for an energetic Real Estate Investment Firm

Marty WeaverA Brand Identity for a Commercial Photographer

DaystarLaunching a new Bookkeeping Brand

HearthsideBrand Identity

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